The health sector is very interesting for the Seo, since professionals are highly trained and most accustomed to the physical business, usually have their private practice, your neighborhood pharmacy (local SEO with first page hq) and sites created for these professionals often be boring, uncompetitive and are not geared to the general public. Know the competition is necessary to determine what your strengths and weaknesses are. A simple way to study is done using the same method used for the analysis of self-mix. That is, if customers look for quality mix, it is worth analyzing the main competitors down to determine what your strengths and weaknesses in the policies of product, price, distribution, promotion and service are.
No matter how small or large your business in the plastic sugery sector, Knowing where and with whom really compete: do not rely on first impressions, it always pays to dig a little to properly identify your most notable competitors and especially to get to know who is doing things right, who does not and what are the trends From the market. Identify business opportunities: it is difficult but perhaps identify a market niche underserved by your competition. Detecting elements that differentiate: if you enter a market where competitors already have to offer something different and innovative to your customers decide to leave you. Foresee the reaction of your competition: the creation of your business can cause a reaction of your competitors, especially if you take away customers, so it is desirable to try to anticipate and predict their reaction.
Visit the websites and social networks from your competitors should proceed as in the previous point if you are thinking of creating an online business, including additional variables such as design, usability, social media followers, Alexa ranking or SEO positioning among others. Social networks can also give interesting information based on customer feedback. Visit the websites of the competitors is equally important for any business offline, since they can provide much useful information and can also help you identify adaptation linked to the online world opportunities: everything is changing with internet. Site plan of competition and range: If you’re opening a local business, lies in a plane of your town or neighborhood to your main competitors and defines its scope both for customers who come to walk and customers flocking drive. In national business also can trace planes with radio zones of influence.
Analyzes the market leaders dedicated an additional depth analysis of the business strategy of the leading companies in the market time: What products do you offer? What are the prices? What advertising do and who excel in their commercial messages? Where its products are sold ?. And above all, who are your customers and how? Requests a report on a eInforma: if your main competitors are companies, you can order a company report that lets you know your sales, its financial structure, who occupy management positions and their possible links with other companies. To get the name of the company may make you eat your competition is missing and request an invoice. You can order your free reports first thanks to our sponsor. Table of strengths and weaknesses: prepared in one or two pages a comparative table where the strengths and weaknesses of each competitor.